SPAIN 2.0
Ideas from the fields of marketing, branding, advertising and more, applied to country branding. In this specific case, Spain.
May 2, 2019
In 2018, Spanish chef José Andrés was named one of the 100 most influential people in the world by TIME magazine, and not only because he […]
July 24, 2018
(Manual de marca PIGS) ¿Qué pasaría si tomásemos el término PIGS, que tanto se ha utilizado en medios económicos internacionales para referirse a las economías del […]